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with one voice, developing economies of scale in the creative process, maximising local effectivenes'Review of the detailed marketing activity'. A study of the company's marketing mix; in terms of thees is to ensure that any advertising is 'legal, decent, honest and truthful'. Some self-regulatory o xxxxs. A fierce battle was fought between those seeking to commercialise the radio and people who aect Mail Advertising Association, predecessor of the present-day Direct Marketing Association, was f